Understanding the shopper journey is key to creating affiliate content that resonates. By matching your posts to where your audience is in their buying process, you can boost engagement and clicks. Here’s how:
🔍 Stage 1: Awareness
Your audience is discovering or exploring a product. Help them with:
✔️ Listicles: “Top 10 TVs in 2025” or “Best ACs under ₹40,000.”
✔️ Event announcements like ongoing Amazon Great Republic Day Sale.
✔️ Posts introducing new product launches.
🤔 Stage 2: Consideration
Here, they’re comparing options and need details. Focus on:
✔️ Product reviews that cover pros and cons.
✔️ Side-by-side comparisons of similar items.
✔️ Unboxing videos that show features upfront.
💸 Stage 3: Decision
They’re ready to buy and need a nudge. Highlight:
✔️ Price-offs like discounts or coupon offers.
✔️ Bank offers or 8PM Deals with urgency.
✔️ Clear calls to action like “Buy Now” or “Don’t Miss Out.”
Drop a ✅ if this helps you plan better content!