The Reality Check:
Associate A: 10K followers, 2% engagement = 200 active viewers
Associate B: 2K followers, 10% engagement = 200 active viewers
Guess who earns more? Associate B! Here’s why:
✅ Higher engagement = better conversion rates
✅ Engaged audience trusts recommendations more
✅ Algorithm favors high-engagement content
Real Example: Associate with 3K followers earning ₹15K/month vs. 50K follower account earning ₹5K/month
Smart Strategy: Focus on engagement rate over follower count. 1,000 engaged followers > 10,000 passive ones