MYTH #9: “Seasonal Content Doesn’t Work Year-Round”

🚫 MYTH #9: “Seasonal Content Doesn’t Work Year-Round”

The Reality Check:

Winter jacket in December: High competition, low visibility vs. Winter jacket in July: Zero competition, planning ahead buyers

But here’s the twist: Off-season promotion actually works better because:

✅ No competition from other creators ✅ Better Amazon search rankings ✅ Smart shoppers plan ahead for deals ✅ Content gets saved for later purchase

Real Example: AC units promoted in January earned 3x more than same units promoted in peak summer due to lower competition.

Smart Strategy: Promote seasonal items 2-3 months early or late. Christmas gift guides in October, winter gear in August!