🚫 MYTH #13: “You Should Promote Everything You Use”
The Reality Check:
Creator A: Promotes 50 random products = confused audience, low trust vs. Creator B: Carefully curates 10 best products = clear brand, high conversion
But here’s the twist: Less is actually more because:
✅ Selective recommendations seem more trustworthy
✅ Followers remember your “must-haves” better
✅ Higher conversion rate on fewer products
✅ Quality curation builds expert reputation
Real Example: Creator reduced recommendations from 30 to 8 products, saw 200% increase in monthly earnings due to higher trust.
Smart Strategy: Only promote products you’d buy again. “I use 20 things, but these 5 changed my life” works better than listing everything.