🚫 MYTH #14: “Trending Products Always Convert Best”
The Reality Check:
Viral gadget: 10,000 views in week 1, then dies completely vs. Evergreen staple: 500 steady views/month for 12+ months
But here’s the twist: Consistent products often earn more long-term because:
✅ Evergreen content compounds over time ✅ Staple products have repeat buyers ✅ Less competition after trend dies ✅ Predictable, steady income vs spiky earnings
Real Example: Trending LED strips earned ₹2,000 in month 1, ₹0 after. Basic phone charger earns ₹400 every month for 2 years = ₹9,600 total.
Smart Strategy: 70% evergreen staples (consistent income) + 30% trending items (growth spurts) = optimal balance.