🚫 MYTH #17: “Long Captions Always Perform Better”
The Reality Check:
Long Caption Creator: 500 words, 2% engagement rate vs. Short Caption Creator: 50 words, 8% engagement rate
But here’s the twist: Attention spans vary by platform and audience because:
✅ Instagram: 125-150 words is the sweet spot
✅ Short captions get read completely
✅ People scroll fast – hook them quickly
✅ Value per word matters more than word count
Real Example: Kitchen gadget post with 50-word caption got 400 clicks vs. same product with 300-word caption got 150 clicks.
Smart Strategy: Write short, punchy captions that get to the point fast. Save detailed info for comments or stories!
Drop a 👍🏻 if you prefer short captions!